The assessment of Regret and Pain of Regret is an important decision focused step in the evaluation of significant go / no go decisions. Regret is the probability that the opportunity will fail to meet its objectives; that management will regret the decision made to enter, leave prematurely, or decline an opportunity. Pain of Regret is the magnitude of hurt or injury to the organization given the occurrence of Regret. Pain can be a loss of value, competitive advantage, resources, or even shareholder confidence. As with Risk and Uncertainty, or Dependency and Correlation, Regret and the Pain of Regret is a pairing of a probability gate and a ranged element. But more importantly, Regret and Pain strike to the very core of the decision process; they relate directly to the objectives of the opportunity whether they are economic, competitive, or strategic. As such, assessment of Pain and regret is more than a calculation.
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