Most studies to date have focused on price coordination in the traditional channel structure, mostly composed of two echelons. Little attention has been given to the multi-level channel. This paper studies price coordination problem in a three-level supply chain composed of a single supplier, a single manufacturer and a single retailer. Three types of channel structures are considered, namely, the decentralized, the semi-integrated, and the integrated. Two power structures are studied for the decentralized and the semi-integrated channels. We explore the effects of power structures, channel structures and market parameters on equilibrium prices and profits.
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