(335)THE ORGANIZATIONAL BARRIERS IN SHARING KNOWLEDGE AND COLLECTIVE LEARNINIG: A CASE STUDY OF ¨TELECOM SERBIA¨

摘要

Permanent and rapid changes in the telecommunications environment require often redefinition ofgoals, priorities, mission and vision of this sector. The mentioned processes are conditioned by rapidchanges of technology, convergence of telecommunications, broadcasting and computer andinformation technology, as well as the huge increase in the number of new products and services. Thesame is expected from the telecommunications operators and service suppliers, the efficient internalorganization, the possibility of the rapid acceptance of the new technologies, active management andmonitoring the customer’s requirements in order to obtain a better position at the national andinternational market.Today, “Telecom Serbia” is going through one of its most important development periods. Therefore,all today’s solutions should fit the requirements in the future to ensure the high availability of servicesand providing the modern business in all its elements. There must be a strong focus on theorganizational design, if there is a desire to implement the modern principles of business in aneffective way, which puts the customer with his requirements and wishes in the core of company.Despite frequent attempts to reorganize the company, organizational structure remained tooburdensome and jagged. The same has implied the wide management range and division oftechnological units, low cooperation level and a low level of merging the processes in a vertical andhorizontal structure.This study had a goal to research and identifies the elements of organizational design that had thenegative impact on process of sharing knowledge and collective learning in “Telecom Serbia”. Thebasic assumption implied existence of some barriers in organizational design in “Telecom Serbia”, andthis study has proven it. The results of research confirmed and indicated a several elements inorganizational structure, and organizational culture, as inhibitional factors in the process of sharingknowledge and collective learning in “Telecom Serbia”.