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A Study of Global Marketing Strategy Based on a Research of Hundred Chinese Multinationals

机译：基于百人跨国公司研究的全球营销策略研究

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Focusing on the model of Global Marketing Strategy, we try to present the CGMS model and dimensions through the broadening of the dimensions and the reconstructing of the instrument. Basing on SAS and SPSS software, we analyze the relationships among global drivers, global marketing strategies and global performance, though an investigation into 97 Chinese multinationals. In the end of the text, suggestions to help Chinese multinationals promote their global strategies are discussed.

机译：专注于全球营销策略的模型，我们尝试通过扩大仪器的尺寸和重建来介绍CGMS模型和尺寸。基于SAS和SPSS软件，我们分析了全球驾驶员，全球营销策略和全球绩效的关系，虽然调查了97名中国跨国公司。在案文结束时，讨论了帮助中国跨国公司促进其全球战略的建议。

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《International Conference on Management》|2007年||共7页
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作者
Deng Zhuqing;
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正文语种
中图分类管理学;
关键词
Chinese multinationals; Model of global marketing strategy; Global drivers; Global marketing strategy;

机译：中国跨国公司;全球营销策略模型;全球驾驶员;全球营销策略;

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机译：欧洲和北美住宿业与全球品牌关系中的消费者行为分析摘要：世界正在快速变化，更多与全球化相关的概念出现。例如，全球营销就意味着在更广泛的层面上了解消费者行为及其潜在变化的压力越来越大。如今，研究必须揭示和理解某些问题，例如某些国家的客户在其他国家的情况是否相同和不同;他们如何积极回应特定品牌，而不是伞形品牌;他们如何看待质量以及如何花费他们的可用资源（时间，金钱，努力），给出当前的经济状况。由于本文涵盖了基于住宿业跨国公司的案例研究，我们将进一步探讨与所考察的全球品牌的感知形象和购买模式相关的某些消费者行为维度。

A Study of Global Marketing Strategy Based on a Research of Hundred Chinese Multinationals

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