Study on Preference of Female College Student toward Color and Style of Garments

摘要

In this paper, the preference toward color and style of garments of female college students was investigated. The preference toward garment color was analyzed from the relationship of color with mood, color matching and age; and that toward garment style was analyzed from the factors such as majored subjects, body form, and etc. The data were collected by using questionnaires and interviews, and frequency analysis, cluster analysis and cross-analysis were carried out by using SPSS software. Based on the analyzed results, the conclusions were drawn out.