Digital printing for flexible interior trim: application in the Toyota Yaris Trend

摘要

In this paper we will present the work done by Toyota Motor Europe and TMG Automotive with a view to developing materials for a highly customizable interior model - the Toyota Yaris Trend edition. The development target was achieved using the digital printing process and this paper will focus on the utilization of this technology for interior trim surface materials, namely instrument panels and head-rests. This model was the first in Europe made with flexible polymeric foils which were digitally printed with the selected Toyota design, resulting in 'zero-tooling' being required and the fastest time-to-market. Through joint development by Toyota Motor Europe with TMG and Tier-1 we were successful in launching the Toyota Yaris Trend edition, clearly demonstrating EU sensory-quality technological innovation.