2nd Generation Business Modeling: Smart Innovation Planning Method Managing the Link to Corporate Value Creation for RD Outputs

摘要

The purpose of this paper is to report the recent results of the study on business modeling method conducted for the purpose of offering a convenient tool for engineers and researchers in order to enhance corporate value from R&D outputs. "Japan's lost decade" has forced companies to change R&D management and R&D operation style. We propose the value creation framework of business modeling method for R&D outputs including strategic roadmapping method, which we called "the 2nd generation business modeling". We applied this method to several real-world-cases to show its effectiveness. This study represents the result of over three years (fall 2002) of work with the value creation framework of business modeling method for R&D outputs, done by a group of researchers from JATES (Japan Techno-Economics Society).