We analyzed the effect of motivation management by integrating organizational and individual styles for motivating R&D personnel. To integrate both styles, we focused on the ambitions of R&D personnel through collaboration with a large Japanese automobile company; we investigated how well managers can motivate subordinates by stimulating their future career ambitions. To obtain the quantitative data of the investigation, questionnaires were administered to subordinates. As a result of analysis, we confirmed the positive impact on work motivation by management toward stimulating ambition and motivating work. In addition, we proposed a hypothesis; two processes, creating ambition and connecting work and ambition logically, must be done for managers to motivate their subordinates.
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