Aspect of relationships between corporate mission and building structure in modernization of office buildings in Poland

摘要

This paper may be considered as an attempt to answer the question of how the Company's facilities utilize the space contributing to achievement of goals of organization and which methodology may help the users in assessment whether the given building is "good" from their point of view. The theme of this paper is an attempt to compare two elements defining the corporate identity, such as verbalized corporate mission and its image represented by the building being the physical seat of the organization. The paper describes the attempt of finding out and application of the method enabling the comparison of the contents offered in the verbalized mission and image visible in the facilities belonging to the company. The reflection of relationship between corporate mission and spatial form of the building will be shown on example of office buildings erected within 1960-1980 in Wroclaw, Poland. Within the last 10 years, these buildings pretty often were subject to some modernizing actions. Apart from work aimed at preservation or improvement of technical efficiency of the buildings there were made also some efforts intended for change of functionality and general appearance. As the results of investigations show - these actions usually did not take into account the possibility of intentional shaping of corporate image. This paper (being a part of academic research) is an attempt of developing and supplementing, from the standpoint of "image", the work presented by Vijveerberg (Vijveerberg 2002) on the CIB W70 Conference in Brisbane and in Glasgow and tries also to answer some questions asked on the Internet platform www.occupier.org.