Design projects have become a principal element of the undergraduate engineering curriculum. Recently, using the KEEN philosophy, there is momentum to push engineering education further by fostering an entrepreneurial mindset among students. Providing a basic set of engineering skills in specific specialty areas of study is no longer sufficient. Engineers design solutions for marketplace problems. As such it is imperative that they approach the marketplace in search of opportunities for which they can design break-through solutions. This is the mindset of the entrepreneur. The need for entrepreneurial thinking is pervasive among businesses, which have turned to design firms such as IDEO to develop the next break-through, blockbuster solution for marketplace opportunities.
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