Analyzing the Expected Learning Outcomes of Entrepreneurship Business Plan Development Activities Using Bloom's Taxonomy

摘要

Entrepreneurship education is increasingly being offered to engineering students as a way to broaden their skills and differentiate themselves in the job market. Entrepreneurship courses and programs typically include experiential learning activities to help students gain skills and confidence in a number of areas. There is limited literature related to the specific content these experiential learning activities encompass and the manner in which they are assessed. The purpose of this study is to explore and analyze business plan development, which is among the most commonly used experiential learning activities. Business plan development content areas were identified and categorized, and expected learning outcomes were created, using Bloom's revised taxonomy. The intent of the research is to: 1) begin to build consensus around some of the key elements of entrepreneurship education through the analysis of the skills and knowledge required to develop a business plan for a new venture, and 2) provide a foundation for better understanding the value and relevance of entrepreneurial knowledge and skills increasingly being delivered to engineering students.