The applications that command lots of usage, fans and money are immersive. Research shows that most of those immerse the user in the experience and become addictive. It's not just about the functionality. It is the immersive experience that users buy. Historically, it has been difficult to design great user experiences. Fortunately, for those designers and engineers who understand the right approach to take, delivering immersive applications is now much easier. This paper describes the key process you need as a designer or engineer to create those great user experiences that are immersive, fun and profitable.
展开▼
