While demand is typically very high for engineers, many segments of the US population are not being attracted to the engineering field. Based on recent statistics by the US Department of Labor, only eleven percent of Aerospace Engineers and only 5.6% of Mechanical Engineers are women. Considering that 47% of the general US workforce is comprised of women, continued and increased efforts are needed to increase the number of women entering the engineering workforce. To promote more female participation in the engineering curriculum, the Embry Riddle Mechanical Engineering program has created a student project where undergraduate women design and build an off-road race vehicle for the SAE Mini-Baja competition. The project is integrated into the Mechanical Engineering curriculum and is funded by a generous grant from The Boeing Company. The project has increased women participation in the project by 10 times compared to last year. This project has three goals. The first goal is to increase retention of women in the curriculum. Potential women students turn away from engineering for a variety of reasons, which are typically related to their perception of the engineering field. Many female students view engineering as a male dominated, non-creative field that is hostile to women. To change these perceptions, it is necessary to demonstrate that engineering can be creative and receptive to female students. Studies indicate that cooperative group projects are a positive tool for attracting and retaining women [4-6]. The baja project is open to women at all academic levels and most of the participants are underclassmen. The second goal is to increase awareness of women in engineering at the high school and middle school levels. Our all-women's team is traveling to local middle and high schools with the baja car that they have built to promote awareness of women engineers. The third goal is to increase the number of women entering the engineering workforce. By raising community awareness of women in engineering and making the curriculum fun and exciting for women, it is our belief that more women will graduate and enter the workforce. Statistics will continue to be collected each year to measure effectiveness and a survey of the students will be conducted at the end of each year. This project is in the first year of a long term study and the goal of this paper is to establish a dialogue with other interested groups to share information about similar projects and to discuss potential metrics that can be used to evaluate the project over an extended period of time.
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