The internet adoption in the hotel industry: a multiple case study in Brazilian hotels

摘要

The Internet has altered the way in which many lodging companies handle business, both between customers and business-to-business exchanges. This article presents the opinion of the hotel managers in Natal (Brazil) on: what their perceptions, the benefits and the drawbacks of the Internet adoption at their properties. The survey consists of a multiple cases study that was applied in three different kinds of hotels: a small-size hotel, a mid-size hotel and a large-size hotel. The final conclusion wasthat these hotels have increasingly adopted the Internet as a way of gaining competitive edge at their properties.