Lead time actually covers from the product conception to its commercialisation in the market place. Usually there is an increasing need of reducing lead time in order to enable the company to increase the rate of product refreshing in the market and better adapting to the rapidly changing demand from the customers. Nevertheless it is more important to manage the product development time. Companies able of "mastering" the development time will achieve to launch the product into the market just at the real moment: the exact date when higher and faster market penetration may be achieved. The following model (based on the Ph.D.'s thesis developed by Dr. Sorli tutored by Dr. Gutierrez) approaches this paradigm within a real working framework shifting towards the required cultural changes.
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