Evolution and revolution: ecommerce in the food industry

摘要

The timing is ideal for the internet to be used as a revolutionary technology to enable the transition from cost minimisation to growth in the food industries. It is sobering to remember that in many industries information about the physical productis becoming more valuable than the product itself. We conclude that the information revolution in the food industries will speed up and reinforce the existing evolutionary trends. The firms best positioned to capture the value of ecommerce will be thosewho have already responded to the forces of change and built strong relationships with customers and suppliers.