Current efforts in the semantic web area have not yet led to applications that deliver additional real-life value for web users. The main reason is a vicious circle of low populated concepts, low value for web users as well as missing incentives for annotating data. As a solution a pragmatic approach based on goal-oriented special purpose ontologies derived from the deep web in combination with annotation of instances in the deep web is presented. Finally, a use case is underpinning the idea.
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