Online Social Media Addictive Behavior: Case Study of Thai Military Officers

摘要

This research aims to examine the objectives in social media usage and social media usage behavior of Thai military officers. Data was gathered from 95 commissioned officers and 190 non-commissioned officers who are working at 21st Military Circle, by using questionnaire. Percentage, Mean, standard deviation and T-Test were applied for data analysis. The findings showed that most of the respondents access social media at home. The social media mostly used were Facebook, YouTube, Line, and Instagram. The frequency of usage social media's day were 3-4 days/week, while working between 08.01 A.M.-11.00 A.M., and spending more than 3 h a day was the most usage time. The devices which they used to access the social media were smartphones, PC/Notebook, tablets, and Ipad. Their main purpose of social media usage were for knowledge and self improvement. The comparison of social media usage between commissioned officers and non-commissioned officers was not statistically significant different at .05.