The Integration of Social Media in the Delivery of Unit Materials A Comparative Study of the Experience of Macquarie University and Qatar University

摘要

Social media is an important technological and cultural development with which the new generation of students are intimately familiar and use on a daily basis. As a communications tool social media has vast and varied potential and capabilities. That potential should also be unlocked in the educational space. The social media platforms of Facebook and Twitter were used in undergraduate units at Qatar University (Doha, Qatar) and Macquarie University (Sydney, Australia) as a means to engage students. Social media was used to disseminate course announcements into the social media space and encourage students to more fully participate in all aspects of the learning experience. The main online portals for LAWC 217 (QU) remained Blackboard and for BUSL250 (MQ) it remained iLearn (moodle). Social media was used in a supporting manner in both contexts. The response from students at Qatar University was strong in relation to Twitter in comparison with the utilization of Twitter by students at Macquarie University. This difference raised important pedagogical questions as well as considerations in relation to the institutional infrastructure in place at both institutions. Qatar University has a policy framework in place although it is not widely disseminated among or known of by the faculty. By comparison, Macquarie University has a strong social media presence, a robust guidelines and policy framework and a managerial predisposition to supporting and educating the faculty regarding these types of innovations. This paper is mainly observational in nature; the comparative analysis, however, does identify three interesting insights that require that are ripe for further research. 1．Cultural differences may contribute to the type of social media platforms students will engage in. What is the nature of this correlation and how can it be accounted for? 2.Institutional differences in relation to policy and strategic support for the use of social media exist across institutions. To what extent does institutional support help of hinder the greater use of social media in unit delivery? 3．At both institutions, students were unaware how pervasive their social media presence was and sometimes used the medium in an unprofessional or questionable manner. Is there scope for enhancing student professionalism in preparation for their 'working life' with social media?