Implementation of organic farming system and consumer satisfaction

摘要

The research objectives are:(1) to analyse the implementation of organic farming of Boyolali farmers.(2) to find out consumer satisfaction level of organic rice in Surakarta and Boyolali.The research location was determined purposively in Dlingo Village,Boyolali and Surakarta.This research used qualitative method with interactive data analysis model of Miles and Huberman and descriptive analysis.The research resulted in the application of organic farming systems by the farmers in the following ways:(a) the selection of locations not contaminated with chemicals,(b) appropriate local types of rice plant,(c) programming of appropriate crop rotation,(d) processing soil with tools not contaminated with chemicals,(e) intermitten irrigation,(f) use of fermented compost,(g) control of pests with natural enemies and vegetable pesticides,(h) appropriate post-harvest handling,and (i) organic rice marketed with the packaging that attaches the SNI organiklogo.The results of research on the level of consumer satisfaction with organic rice are:(a) the quality of the organic rice is 90.41% meaning that the consumers are satisfied;(b) the availability of the organic rice is 73% meaning that the consumers are satisfied;and (c) the price of the organic rice is 60% meaning that the consumers are dissatisfied.