AEMOS: AN AGENT-BASED ELECTRONIC MARKET SIMULATOR WITH ONTOLOGY-SERVICES AND SOCIAL NETWORK SUPPORT

摘要

In E-commerce environments software agents are used in automated negotiations. When agents communicate they do not necessarily use the same vocabulary or ontology. However, if they want to interact successfully they must find correspondences between the terms used in their ontologies. This paper proposes to enhance agent-based electronic markets with a set of ontology-services to facilitate communication between agents. However, humans tend to be reluctant to accept other's conceptualizations/ontologies. For that they must be convinced that a good deal can be achieved. In this context, the application and exploitation of trust relationships captured by social networks can result in the establishment of more accurate trust relationships between businesses and customers, as well as the improvement of the negotiation efficiency.