I WANT TO HIRE MY BICYCLE, I WANT TO HIRE MY BIKE: ANALYSING THE PSYCHOLOGICAL DRIVERS OF STUDENTS' INTENTION TO USE BIKE HIRE SCHEMES AS A SUSTAINABLETRANSPORTATION

摘要

Bike hire schemes have being developed in many cities in the last years as a healthier and moresustainable way of transportation. At the same time, research related with attitudes, perceptions andbicyclist characteristics have evolved progressively. In the present paper, we aim to examine theimpact of the main psychological factors influencing individuals? behavioural intention to use a bikesharing scheme as a more sustainable way of transportation. In the attempt to achieve this objective,Theory of Planned Behavior (TPB) has been extended by including the variable 'perceived consumereffectiveness', meaning the perceived capability to reduce environmental impact when using the hirescheme mentioned. Hierarchical multiple regression was conducted in two steps in order to observethe difference between TPB and the model proposed. The results corroborate the positive influence ofattitude, subjective norms, perceived behavioral control and perceived consumer effectiveness onbehavioral intention, improving the percentage of variance explained when adding the last variable.