(84) THE RELATIONSHIP BETWEEN ORGANIZATIONAL INTELLIGENCE AND CUSTOMER SATISFACTION RATES IN THE SOUTHEAST DISTRICT OF PARSIAN BANK

摘要

The present study aims to the relation between employees' organizational intelligence and customersatisfaction in Parsian bank. The research methodology of the study according to the data collection, isdescriptive- correlation. The target population includes 120 of employees of Parsian Bank working inSouth-east Region. Based on the Morgan and Krejce sample size table, 92 of employees were chosenas the sample of the study by using simple random sampling. For collecting data two Lickert scaleresearcher made questionnaire were used. Content validity and reliability of the instruments wereestablished by conducting pilot test of the questionnaire with 3o of the participants. The questionnaireswere tested for reliability using the Cronbach Alpha method. The tool was shown to be of reliableconsistency with α = .793 for customer satisfaction and α = .962 for Organizational Intelligence. Datacollected through the questionnaires were tabulated and SPSS was used to code and analyze thecollected data, producing descriptive and inferential statistics. The results of the study indicate that thereis a significant correlation between employees organizational Intelligence and customer satisfaction.The highest correlation was observed between Alignment and Congruence and customer satisfaction.