(1910) STUDENTS AS JUNIOR CONSULTANTS OF REAL FIRMS: ANALYSING THE PROCESS OF STRATEGIC MANAGEMENT

摘要

Strategic Management subjects are complex due to their multi-disciplinary nature, requiring theintroduction of participatory methodologies that encourage reflection and criticism from students.Furthermore, the European Higher Education Area has entailed a change in the curriculum of thediverse degrees making up the higher education system in Europe. In this context, StrategicManagement subjects have been evolving, changing their methodology and evaluation systems.In order to improve teaching in these subjects, we develop a project and describe in this study theexperience in using a methodology based on the analysis of firms' real cases by teams of students.Students must select a firm and interview its CEOs or high executives in order to obtain information todevelop the strategic process that is included in the subject: the analysis and the formulation of astrategy. Practical classes are carried out by tutorial sessions in which the teacher helps students inthe development of the final project they must hand in and defend orally in front of the class and, insome cases, to the CEO of the firm they analyse. In the oral presentation to the class, all studentsshould adopt a role;;students who defend their project should act as firm's consultants, and the otherteams adopt a role of different stakeholders of the firm and pose some questions about the strategicprocess introduced. In the presentation to the firm, students explain the main results and also hand inthe full project to the company.