(1099.pdf) THE IMPORTANT ROLE OF MASS MEDIA IN POPULATION EDUCATION AND DIMINISHING THE GAP BETWEEN AUDIENCE AND POLICY MAKERS

摘要

Mass media as the biggest client's favorite media in various areas of the world are activated to dovarious activities in different aspects of human life. One of the important capabilities of mass mediacan be training. Mass media can expose the peoples to the outside environment other than the classand school only. Also, the media play a dominant role in the learning process. Media has potential toshape personalities, change the way we perceive and understand the world and our immediate reality.Media can be a bilateral manager in the programming of population education. On the other hand, withthe on-going development of information and technology in the society, media has given particularattention to the need of education and cultural diversity and promoted media consciousness amongindividuals. Last but not the least, Media has opened a new dimension and gave a new meaning toeducation. Education has become more entertaining like never before. This reduces the distancebetween people and the policy makers and other sources of education such as e-learning and eeducation.In fact, in different stages of information technology entrance in education mass media canhave a significant role. In this study we discuss the role of mass media in multiple levels of IT entrancein education which consists of study, design, development, implementation, support and managementof the IT program.