Towards a Unified Framework for Distributing Health Awareness Message Using Social Media Platforms

摘要

The use of social media as a platform to increase people health awareness has increased considerable in the last recent years. Although a growing research has demonstrated the tremendous value of using social media for promoting health awareness among the public, there is lack of framework that guide health organisations to design and deliver effective health awareness. The aim of this paper is to firstly assess the current process of publishing health awareness messages health organisations and subsequently provide a suitable framework for disseminating such messages via social media platforms. To this end, an initial literature review of the current best practices of social media was carried out and then a survey was developed and administered to selected health organisations seeking their current practices of publishing health awareness message. Based on the analysis of their information, a proposed framework of publishing health awareness message was developed. Initial results show the adaptability and importance of a unified social media context-aware framework in disseminating health awareness message to public. This paper concludes by identifying directions for future research.