Products variety and complexity and value generation for individual customers as well as the whole society are discussed. Dynamic changes in the world economy and their impact on sustainable manufacturing competitiveness are analysed. An overview of products variety, its sources and drivers and its effect on products design, planning of manufacturing is presented. The effect of variety on complexity of products and systems is highlighted as well as strategies for managing and profiting from it. Variety to enhancing customers' value and the relation between product space and economic complexity are discussed. A multi-facetted strategy for sustainable competitive manufacturing is presented.
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