A Paradigm-Shift towards User-Centred Empirical Methodology in Interactive Multimedia Communication

摘要

With multiple mediums of interaction available, it has become essential for a designer to be able to choose the medium that can be most effective for the chosen user. The popular mediums identified for the interactive study are special effects, Cel-animation, Puppetry, Video and Stop-motion animation. Case studies were made available to a group of 40 users, so as to be able to get an exposure of the available mediums of interactive multimedia communication. The findings from the study gave a surprising revelation of the preference of the users in choosing the medium for the empiricism with more than half the users preferring the stop-motion medium to be used to communicate. The study focuses on the user-centered empirical methodology to reveal the vein of the interactivity which was the user having a flexibility of using the expertise of using observation, being able to create which is an inventive process, an appreciation of the invention to interact by studying the inventive user-centered empirical methodology to make the design effective for its aesthetics, semiotics and semantics in design.