The Effect of Marketplace on China Smartphone Consumer Satisfaction in the Official Store and Black Market in Surakarta

摘要

This aims research to analyze the effect of smartphones purchasing place on consumers satisfaction who buy Chinese smartphones. The population in this research were all consumers who bought Chinese smartphones. The sampling technique used in this study was purposive sampling by taking a total of 400 respondents with 200 respondents to consumers who bought Chinese smartphones in official outlets and 200 respondents to consumers who bought Chinese smartphones in the black market. The method of data collection used is through a field study in the form of a personal questionnaire. The analytical tool uses multiple linear regression and different tests (independent sample T-test). The results obtained from this study is smartphone purchases place has a significant effect on consumer satisfaction who bought a Chinese smartphone. The last result is that there are differences in the level of satisfaction felt by consumers of Chinese smartphone buyers in official outlets with consumers who buy Chinese smartphones in the black market.