If there is an easier way, why choose the hard way? (Case Study on the Ticketing Usage at Bogor Station)

摘要

PT. Jabodetabek Commuter Line continuous to push passengers still using Tiket Harian Berjaminan (THB) for Jabodetabek train (KRL passengers) to switch to Multitrip Card (KMT), which is more practical and efficient. However, in 2016, there were still 42% of KRL passengers who used the THB system. It is hypothesized that to obtain KMT ticket, passengers must purchase it at a relatively expensive cost of IDR 50.000 (KMT price is IDR 20.000, and the balance of the card is IDR 30.000). In addition, the provision of settling the minimum balance on the KMT of IDR 13.000, is also considered another factor that appears to make passengers more reluctant to use KMT. This study aims to analyze the policies that can encourage KRL passengers who are using THB to switch to KMT. Two policies (i.e., giving KMT for free and discounting KMT price by 50%) have been conducted by using an experimental economics study of 100 KRL passengers at Bogor station. The empirical results indicate that the policy of discounting KMT prices by 50% and giving the KMT card for free will encourage KRL passengers to use KMT effectively. However, providing KMT card free of charge will make passengers disrespect the KMT.