The Night Market as A Contra Hegemony of Seller Against The Power of Capitalism and The Government

摘要

In the midst of the "onslaught" of online store developments, there are still many Indonesians who still rely on traditional markets to meet their daily needs, one of which is the night market. Although it is always connoted as a public market and entertainment market, the economic transactions that occur at the night market are not inferior to other markets. The existence of the night market, besides bringing blessings to the poor, has also become a form of resistance to capitalist power which has been collaborating with the government to regulate prices, types of goods, distribution channels and official locations of trade. The model of selling the night market tends to be traditional and is dominated by products with "sloping" prices as if trying to fight the formal trade flow that is controlled by large capitalists and the government. The ploriferation of the night market in the corners of the city, show contra hegemony of seller againts capitalist domination which always collaborates with the government.