Three Problems of Sports Communication in China in the New Media Era

摘要

Social media era has brought the sports report in China great difficulties, challenges and chances, which inspires this research to find correspondent solutions and suggestions. This paper through literature review and case analysis discovers that the current status of the sports report in China is closely related to the policy adjustment and strategies of the officials in recent years. As the research for China's sport report started late and accumulated little experience in this field, it is high time for the sports report in China to make timely adjustment and take full use of the traditional media, focusing on the broadcast effect and emphasizing on the broadcast approach and achieving a comprehensive result.