Research on Logistics Outsourcing E-Commerce Enterprise Performance Evaluation based on the Entropy Weight TOPSIS Model

摘要

According to the characteristics of e-commerce enterprises in logistics outsourcing, this paper builds 20 index level indexes of e-commerce enterprise performance which reflects logistics outsourcing based on 9 criteria. Using the entropy weight method from both subjective and objective in the face of various indicators of empowerment, taking four listed e-commerce enterprises logistics outsourcing as samples using TOPSIS model for the empirical study on enterprise performance, through layered evaluation and comprehensive evaluation of the results reveal the differences between corporate performance and the main factors affecting its performance, the real, the paper reveals the features of various e-commerce enterprises and existing problems, in order to provide decision basis for the development of the e-commerce enterprises.