Functions on demand - Enabler for digital business with car functions: Challenges of implementation of a high complex security mechanism

摘要

The following paper "Functions on demand - enabler for digital business with car functions" is examining the dares from the perspective of an automobile manufacturer to bring this technical enabler to market. To give an idea about the range of areas, on which functions on demand have an impact on, different scopes were selected: starting with the business model and customer journey, the paper shows, where the idea of demand functions is coming from and how the clients' experience shall look like. Moreover, the impacts on the financial models are displayed. The chapters 'Technology' and 'Security and Safety' are focusing on the architectural chain of car and IT systems, as well as on selection criteria of new on-demand functions. The paper concludes by describing the challenges of a wide-spread project team within the organization of AUDI AG.