Exploring the Service Quality Assessment and Competition Strategy of Online Shopping Website

摘要

The online shopping market was highly competitive. It is important to do market segmentation and positioning more accurately, and establish unique competitive strength to avoid commodity or business model be copied easily by competitors. The Importance-Performance Analysis Model was commonly to be implemented for performance assessment and competition strategy analysis. IPA method was employed in this study to investigate the online shopping service quality of case enterprise. Yet, the results and findings were reported to case enterprise for further improvement of their competition strategy accordingly.