An Analysis of the Development of Elderly Wellness Tourism Market: Taking Shandong Province as an Example

摘要

Wellness tourism is the organic combination of tourism and health. It has a great effect on health promotion. The elderly is a huge source of wellness tourism, and its wellness tourism market has great potential. This article explores the keeping in good health in the elderly tourism market supply, demand status and characteristics of surrounding travel motivation, core appeal, expense, the condition of tourism project selection and participation in various analyses. It puts forward some countermeasures to the elderly wellness tourism development in China, so as to provide the basis for the elderly wellness tourism product design and using for reference.