Using R language and open source software architecture to build a high efficient enterprise market integration platform

摘要

Currently, there are many types of software for website information analyses. However, there also are some problems which include security issues using third party software, expansion weaknesses and operational complexities of software. The marketing integration platform proposed in this research, has resolved the third party security problem. The platform is developed in R language and open source software architecture environment. Its functionality is expandable and can be arbitrarily invoked to add more features. The platform operation page can be custom designed by user. This reduces the difficulties of user's interface.