Analysis of the O2O marketing model about 'old network' website

摘要

The Old Network is a portal website used for second-hand information in local life. It has rich information on second-hand trade and serves for life station around the country. Firstly, this paper gives some advice on marketing of the Old Network by SWOT analysis of the Old Network e-commerce. Meanwhile, we plan some competitive projects of the Old Network, such as public donation and turning waste into treasure. We also analyze the market impact of marketing activity. Marketing methods raised in this paper have positive effect on marketing of the Old Network and standardization of second-hand information trade.