The Mediating Role of Perceived Value on The Relationship Between Service Quality, Destination Image, and Revisit Intention: Evidence From Umbul Ponggok, Klaten Indonesia

摘要

Tourists' perceptions of service quality, destination image, perceived value, and revisit intention are vital successful destination marketing. This study aims to investigate the impact the interactivity of service quality, destination image, and perceived value toward revisit intention to umbul ponggok, Klaten. The conceptual model was developed on the basis of existing theoretical and empirical research in the fields of marketing and tourism. Questionnaire given tourists visit to umbul ponggok and using sampling through the non probability approach using convenience sampling. A total of 183 questionnaires were returned and the data were analysed using structural equation model (SEM). The findings illustrate that service quality positive and significant impact on perceived value and revisit intention. Destination image was found to have a positive and significant impact on perceived value and revisit intention. Implications and future research issues were discussed.