Halal Tourism Development Strategy Program in Indonesia

摘要

This study aims to identify opportunities and challenges of halal tourism as well as internal and external environment conditions accordingly strategies for halal tourism development program in Indonesia can be formulated. Data is collected through observation, interview and questionnaire. Researcher used qualitative method such as SWOT analysis based on IFAS matrix (Internal Factor Analysis Summary) and EFAS (External Factor Analysis Summary) and matrix analysis SWOT (Strengths, Weaknesses, Opportunities, Threats). Specific strategies from the SWOT analysis (Strengths, Weaknesses, Opportunities, Threats), namely: strategy SO (Strength Opportunity), strategy ST (Strength Threat), strategy WO (Weakness Opportunity) and strategy WT (Weakness Threat). Results analysis of Halal Tourism Implementation in Indonesia showed in quadrant II, which is Diversification Strategy, the consequently strategy which will be developed, includes develop a good public education program on religion, culture, tourism management for human resources in Indonesia, as well as individual education programs on Halal Tourism development strategy in accordance with the government policy.