As a member of G20 country, group of countries with large economy, Indonesia should has a strong national branding and needs to raise the competitiveness in the international level. Indonesia has "Wonderful Indonesia" that is able to sell the beauty of marine tourism, cultural uniqueness and diversity, which could potentially bring in foreign tourists. Department of Culture and Tourism Banten Province supports the development of the leading tourism destinations in eight regencies/cities as an effort to increase economic growth. Many region's potential spots such as Tanjung Lesung and Carita Beach in Pandeglang. From the 18 tourist areas in Banten spread over eight districts/cities with a number of tourist destinations more than 500 spots, has a unique advantage in each area that could be improved and developed. The method used is a literature study with a descriptive exploratory approach. This study is a qualitative research that is based on secondary data. The results of this study to determine: (1) tourism marketing strategy in Banten Province in developing branding to increase the competitiveness of tourism (2) the factors inhibiting and supporting the implementation effort in developing branding in Banten Province.
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