Role of Social Media in the Promotion of 'Hidden Canyon' Tourism Object

摘要

In tourism sectors, social media used by tourism stakeholder to market the tourism product and build relationship with customer. Social media plays a vital role in tourim marketing and spreading information. Social media introduces several new tourism objects to the public. One of the tourism objects is the "Hidden Canyon" located in Sukawati districts, Gianyar Regency, Bali province. This study discuss about promotion through social media and its role in introducing 'Hidden Canyon' to the public and using questionnaire that is filled by the visitors, this study deals on the origin of the visitors and how they were introduced to this tourism object. Interview technique was also used to gain data from several natives and the village chief to complement the data in regards of marketing management of the 'Hidden Canyon'. The result of this study shows that the promotion of this tourism object was not professionally managed by either the leaders of the area or the local community. The 'Hidden Canyon' was introduced to the public through social media of Instagram, Facebook, YouTube, and several others. Visitors that came to the object shares their information in social media, so that the information of Hidden Canyon spreads widely in the public.