The Influence of Travel Agent, Infrastructure and Accommodation on Tourist Satisfaction

摘要

The aim of this research is to examine and find out the influence of travel agent, infrastructure and accommodation on tourism satisfaction visiting tourist attraction bukit lawang North Sumatera. The population in this study are all the tourists visiting Bukit Lawang, the number of samples set 10 X indicator (10 × 23) = 230. Data is collected through an interview, questionnaire, and documentation study; the variables are studied using 5-score likert scale. The questionnaire is tested first using validity test and reliability test as well as model fitness test; data processing uses the software of Statistical Product and Service Solutions (SPSS), and it is analyzed using multi regression. The results of hypothetical test in this research are as follows: simultaneously, travel agent, infrastructure and accommodation significantly influence on the satisfaction of the tourists visiting the attractive tourism place of Bukit Lawang in North Sumatera. In partial, travel agent and infrastructure significantly influence on the satisfaction of the tourists visiting the attractive tourism place of Bukit Lawang in North Sumatera and accomodation has no significant influence on the satisfaction of the tourists visiting the attractive tourism place of Bukit Lawang in North Sumatera.