This study is inspired by the rapid spread of smart tourism product/service involved in travel experiences, which has dramatically changed tourist behavioral and has stimulated tourist satisfaction with tourism destination. The aim of this study is to investigate the interrelationship among the tourist experience, tourist perceived value, tourist satisfaction and behavioral intention in regard to smart tourism products and services. Quantitative research method applies for the empirical tests. The results have significant emphasized the importance of smart tourism product/service in improving destination competitive.
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