Entreneurs Perception of the Determination of Business Location in the Village Bakpia Pathok Yogyakarta

摘要

Bakpia is Chinese-acculturation food with the local culture. There are 85 bakpia Pathok businesses with the scope of the domestic industry and small industry. The purpose of this study is to identify the perceptions of entrepreneurs on the factors that determine business location in the village bakpia Pathok, as well as determining the location of the business based on the perceptions of entrepreneurs. This research employs descriptive method to describe the factual, and accurate phenomenon systematically researched. This research uses purposive sampling techniques. Primary data collection is conducted by observation and interviews with the chairman and the board association of bakpia entrepreneurs in May 2015 until July 2015 and distributed questionnaires to 68 entrepreneurs in May 2015. The data are obtained and tested for validity and reliability with SPSS version 20. The factors of the research are community environment (3.92), resources (natural) Other (3.81), proximity to raw material/supplier (3:57), proximity with the market (3:40), facilities and transportation costs (3:35) and labor (2.74). The most dominant factor is the environmental community while the labor factor is the lowest value.