AN OVERVIEW OF THE QUALITY FACTORS IMPACTING WEBSITE IMPLEMENTATION FOR MICRO AND SMALL SIZED ENTERPRISES IN THE HOSPITALITY INDUSTRY

摘要

This manuscript provides a review of the literature as it relates to factors impacting website implementation for micro and small hospitality enterprises. There is evidence that gaps still exist in practitioner understanding and academic research. The review identifies quality related factors such as website access, content, function, and design, which have an influence when implementing a website. It gives suggestions for academia and executives to address current shortcomings.