This case illustrates insights into the potential for providing a "living wage" for workers in a fast food organization. The major thesis of the case is that gains in productivity might offset the higher wage rate so as not to decimate profits. Additionally, the prospect of higher pay in attracting better qualified employees capable of higher output quality combined with productivity gains enhance customer value which can result in increased revenue and decreased costs. While this company is fictitious, the financials closely mirror information about leading fast food restaurants.
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