Analysis and Research on domestic service customer satisfaction influencing factors - A Case Study of Changchun city

摘要

Domestic service as a new industry, the market has its strengths and weaknesses, improve customer satisfaction can promote the healthy development of enterprises. This article reference Model of domestic and international customer satisfaction theory, build the customer Satisfaction Measurement system of domestic service, and through the form of the questionnaire, the Changchun domestic corporate customers as a research subject for empirical research, analysis of the Domestic workers quality perception has a positive influence on customer satisfaction, customer complaints has a negative influence on customer satisfaction and customer loyalty, and gives the corresponding countermeasures and Suggestions. Along with China's economic development, and the improvement of people's living standards, as well as the arrival of an aging population society, housework but also by the families of the past, the individual to the community, specialization began to change. In this context, people's demand for domestic service grows, domestic service as a sunrise emerging industries, has huge potential for development, however, many enterprises are still in the early stages of development, faced with a huge market opportunities and challenges, did not prepare accordingly, blind to follow suit, not from the reality of customers, can not meet the needs of customers, resulting in domestic service are not standardized, customers can not reach a satisfactory state, thereby affecting the healthy development of the industry.