The basic conditions of development of sports economy and countermeasure research

摘要

With the development of modem social productive forces and people consumption idea transformation, comply with the demand of market consumption, sports economy has become an important power to promote China's national fitness strategy implementation. Sports economic development needs based on perfect infrastructure, the transition in the social life style and sports consumption demand of internal force, through the sports commercial operation and management and thus become an important part of the national economic structure. This, on the one hand, rely on the government macro policy support and financial support, form the system of sports industry layout, on the other hand also cannot leave the self-regulation of the market economy, by adapting the public consumption demand, stimulate the diversification of sports consumption hot spots, promote the prosperity and development of the sports economy.