Analysis on the Relationship between Strategic Management of Enterprises and Personality Traits of Entrepreneurs - A Case Study of Shanxi Jiujie Co., Ltd

摘要

In the age of rapid development, the quick development of small and medium private enterprises is closely related to personality traits of leaders. At the same time, however, when many people make evaluation on enterprises, they just focus more on the hardware conditions instead of the effects of entrepreneurs on enterprises. Therefore, effects of personality traits of entrepreneurs on enterprises are worthy of our attention. This thesis makes analysis on a private enterprise through SWOT analysis, as well as tests the CEO of the enterprise by DISC personality test to discuss the relationship between strategic management of enterprises and personality traits of leaders. The study shows that entrepreneurs should have the steady personality to seriously make strategies for enterprises, and they can flexibly make changes, daring to take responsibilities for their own decisions without fearing challenges when they face market risks.